PPC stands for “pay-per-click” and it is a type of online advertising where businesses pay a fee each time their ad is clicked. In other words, it’s a way to buy visits to your site, rather than attempting to “earn” those visits organically.
PPC advertising is typically used on search engines (such as Google Ads and Bing Ads) and on social media platforms (such as Facebook Ads and Instagram Ads). These platforms allow businesses to create ads and target them to specific audiences based on factors such as location, demographics, and interests.
When a user conducts a search or browses a website, the relevant ads will appear on the search engine results page or website. When the user clicks on the ad, the business will be charged a small fee. The fee can be based on a fixed amount per click or a bid auction system, where the highest bidder will receive the most prominent placement of the ad.
PPC advertising can be an effective way to drive traffic and generate leads, sales, or conversions quickly. It also allows for precise targeting and measurement of results. However, it can be relatively costly if not managed properly and need a good strategy and monitoring. A well-managed PPC campaign can help to increase brand awareness, drive website traffic, and generate leads and sales.